Short. Memorable. Personal.

The brandname

withMaks honors my personal, challenges spelling norms, and already sounds like a movement.

"Let me tell you why I named this company after my son." My son’s name is Maks — with a K and an S, not an X. Not because I wanted to be different, but because I’m dyslexic — and I wrote what I heard. And for the first time, I let my way of seeing shape the outcome. Not a correction. Not a compromise. Just… true.

That moment stayed with me. Because for most of my life, dyslexia was treated as a problem to fix. A limitation to manage. A source of shame, not strength.

And now I watch my daughter go through the same system. The same pressure. The same message: “You’re too slow. You’re not doing it right. You don’t fit in.”

But here’s the thing. We do fit in. Just not in the systems we were given. So we’re going to build our own. That’s why I started withMaks.

The tagline

Neurodiversity. By Design.

It says: We don’t accommodate difference as an afterthought — we start with it. This isn’t about inclusion *into* broken systems. It’s about creating new systems *from the ground up*. It’s intentional. Strategic. Beautifully simple.

The color palette

These colors are non-overstimulating, friendly for dyslexic and neurodiverse eyes, and flexible for both business and creative settings.

The fonts

We choose highly legible, dyslexia-friendly sans serif fonts to ensure clarity and comfort for all our users.

Atkinson Hyperlegible: Designed for low-vision and dyslexic readers, ensuring maximum readability and minimal visual strain.

Inter: A clean, web-optimized, and highly readable font, perfect for general text and digital interfaces.